Creative design. Strategic marketing. One-of-a-kind branding.
At Sparkle Muffin Design LLC, we help small businesses and entrepreneurs stand out with thoughtful, strategic, and beautifully executed design. Whether you're launching a new brand or refreshing an existing one, we offer a full suite of creative services tailored to your business goals and voice. Founded and run by Brianne Catlin, Sparkle Muffin Design is a one-woman studio with big-agency capabilities—minus the red tape. With a sharp eye for detail and a passion for storytelling through design, Brianne brings a personal, collaborative approach to every project.
About Sparkle Muffin Design LLC
What We Do
We specialize in:
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Custom Web Design & SEO – Build a beautiful, search-optimized website that reflects your brand and converts visitors into customers.
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Graphic Design – From visuals to print materials, every detail is crafted to be on-brand and effective.
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Logo Design & Redesign – Whether you need a fresh logo or a modern upgrade, we’ll shape your identity from the ground up.
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Letterhead & Document Templates – Professional, cohesive templates to keep your business communications consistent and polished.
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Marketing Strategy & Brand Voice Toolkit – Go beyond aesthetics with a clear message, defined voice, and strategic plan to connect with your audience.
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Social Media Management – Content creation and posting strategies that build presence and engagement across platforms.
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Print & Online Marketing Materials – Flyers, brochures, digital ads, and everything in between—designed to grab attention and get results.
Why "Sparkle Muffin"?
The name reflects our design philosophy: a little bit unexpected, a lot of personality, and always with a polished finish. Just like the rare spider it’s named after, Sparkle Muffin Design brings bold, creative energy to everything we do.
Our Team
Meet the passionate individuals who drive the success of Sparkle Muffin Design LLC. With a shared vision of innovation and excellence, we collaborate seamlessly to deliver top-notch solutions that exceed expectations.
Brianne Catlin
Founder & Creative Director
Brianne Catlin is a multidisciplinary communications and marketing professional who helps brands and organizations tell their stories clearly, cohesively, and creatively. With over 20 years of experience spanning healthcare, nonprofit leadership, technical services, and small business ownership, she brings a rare blend of strategic thinking and hands-on execution to every project.
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As the current Communications Specialist for the PMI Great Lakes Chapter, Brianne leads chapter-wide messaging, email marketing, and event outreach efforts across Michigan and Ontario. Her background includes leading organizational change and workforce communications as a federal Program Manager (HRO), developing training programs, and managing cross-functional stakeholder engagement in complex systems.
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In her freelance work, Brianne offers marketing plans, brand messaging strategy, SEO-informed content, website refreshes, and social media management for clients looking to level up their presence without losing their voice. She combines visual storytelling with data-informed decision-making to help clients connect meaningfully with their audiences—online and off.
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Brianne holds an Executive MBA from the University of Nevada, Las Vegas, and advanced degrees in geology, bringing an analytical edge and systems-thinking approach to her creative work. Whether crafting content, launching campaigns, or rebuilding a website from the ground up, Brianne's approach is grounded, collaborative, and results-oriented.
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In her free time Brianne enjoys equestrian activities, kayaking on the lake, hiking with her husband and enjoying dog sports with her two Cardigan Welsh Corgis. She currently lives in Butler Pennsylvania.